UNCOVERING THE MYSTERY

OF LA MER 

What have you heard?

A gifted scientist, the golden elixir, and the legendary Crème that immerses skin in renewing moisture.
CHAPTER 01
How Did It Begin?
The Secret of The Sea
"I heard the ocean
holds the secret."
When La Mer's founder, Dr. Max Huber, suffered burns in a lab accident, he was convinced the regenerative properties of the sea might hold the key to improving the look of his skin. He found the answer in the pristine waters of a nutrient-rich kelp forest in the Pacific.
"The harvest
is determined by
the moon and tides."
Timing is everything. Dr. Huber observed that
lunar cycles and tides affect the renewal rate
of natural sea kelp.
"Sea kelp is
sustainably sourced
from only one place
in the world."
In the marine-protected waters off the coast of
Vancouver, La Mer's sea kelp is hand harvested
twice a year, placed on ice and rushed to the La Mer
labs to help keep its nutrients optimised.
CHAPTER 02
How Is It Made?
Unlocking the Miracle
"I heard it took
12 years and over
6,000 experiments.
"

Max Huber experimented with a slow-craft fermentation process, combining Pacific sea kelp with vitamins and other natural ingredients. He devoted 12 years to perfecting his Crème - each one of his 6,000+ experiments bringing him closer to the discovery of a lifetime.

"I heard they play
sound waves to
each batch."

When Dr. Huber exposed the fermenting marine nutrients to light and sound waves, the extraordinary transformation of natural sea kelp, vitamins and other pure ingredients became something far more powerful: the skin-soother he named Miracle Broth™ which flows through every La Mer product today. The fermenation process takes three to four months. 

CHAPTER 03
What's the Secret?
The Golden Elixir

"The Crème holds
a secret golden elixir."

Within each jar flows Miracle Broth™, the renewing elixir that soothes and energises skin for a natural, healthy-looking radiance.

Its discovery was a science and serendipity - it is the extraordinary elixir that helped restore his complexion to a look of such radiant health he knew that he must share it with the world.
CHAPTER 04
What's the Miracle?

Devotion to Renewal

"Her only essentials:
Crème and water."

From the moment of its creation, devotees have sworn by La Mer's renewing moisture; deeply nourishing, it helps to reveal a natural, healthy looking radiance.

"I heard celebrities
bathe in it."
The Crème is a daily essential for those who have experienced its renewing moisture and potent Miracle Broth™, the renewing elixir, which is at the heart of every La Mer product.
SHOP
MIRACLES PAST & PRESENT
Discover the legacy of Crème de la Mer's renewing moisture
A VINTAGE
TOUCH
Dr. Huber's iconic formula in the limited-edition jar featuring one of Crème de la Mer's earliest designs.
THE ORIGINAL
MOISTURE MIRACLE
Beloved by devotees around the world, every touch of Crème de la Mer's skin-smoothing moisture helps reveal a natural, healthy-looking radiance.
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Crème de la Mer
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