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Primer Foundation & Concealer Powders Brushes
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Hydrating / Moisturising Radiance Firming / Lifting Soothing Uneven Skintone Lines / Wrinkles Brightening Antioxidant Protection UV Protection Target Spots Dark Circles Eye Puffiness Oil Control Cleansing / Toning Colour Coverage
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FACE PRIMER
Set the stage for luminous makeup application with our silky, lightweight face primer.

SOFT-FOCUS
CLOSEUP
CLOSEUP
With our face primer, achieve a soft-focus effect that amplifies your skin’s bare beauty, and over time improve tone, texture and translucency.
LEARN MORE
What is a makeup primer?
In the world of beauty, primer makeup is an unsung hero – the secret step that sets the stage for flawless skin. A multifaceted wonder, it is a silky base applied after your skincare routine to create an ideal canvas so skin can look healthy and glowing. Primer prepares the face for foundation, but did you know it can also give you your ideal looking skin? A hydrating makeup primer such as The Perfecting Primer, infused with youth-renewing Miracle Broth, improves the look of skin’s texture and tone over time. This blurring primer creates a soft-focus effect for a flawless, natural finish.
Other makeup base primers offer benefits like an instant glow. La Mer’s The Hydrating Illuminator diffuses and redirects light, enhancing skin's natural radiance. This formula complements a range of skin tones with its universally energising shade.
Is primer necessary?
You may be wondering: why use a makeup primer as part of your beauty regimen? In the realm of beauty, every step counts, and primer is no exception. Used regularly, The Perfecting Primer can improve the look of skin’s texture and tone. Your complexion will look younger and smoother since it coats the skin with silky hydration and blurs imperfections and smooths uneven texture. With its beneficial ingredients that help hydrate and nourish skin, we recommend a luxury makeup primer as the complexion-perfecting finale to every skincare routine.
How do I apply primer?
Since primer is designed to seamlessly transition your skincare routine into makeup application, you may be wondering how to apply primer and how much to use. Once you’ve completed your skincare ritual, we recommend gently sweeping one pump of a makeup primer such as The Hydrating Illuminator onto the face and neck and letting it set. You can wear this luxury makeup primer on its own, or follow with foundation.
Can I wear primer without makeup?
A luxury primer can help you realise your skin’s potential, whether applied as a final skincare step or worn under makeup. For a low-maintenance morning, primer without foundation can help boost radiance for a healthy-looking glow. And not everyone realizes the skincare benefits - when applied in the morning and at night, The Perfecting Primer continues to refine the look of skin’s texture and tone.
How do I prep my skin for flawless makeup?
Like the creation of any great artwork, your makeup requires a blank canvas. Return skin to its natural state by using a cleanser suited to your unique skincare needs. If desired, you can then use an exfoliator to refine your skin’s surface and clarify pores. Follow with any treatments (we swear by The Revitalizing Hydrating Serum), then finish with our best moisturizer for your skin type to lock in all-day hydration—we recommend Crème de la Mer for all complexions. During the day, apply a broad-spectrum sunscreen. Finally, sweep a luxury primer such as The Hydrating Illuminator onto skin.
FIND YOUR MATCH
SKINCOLOR DE LA MER™
Restore
Helps heal dryness
Texture:
Ultra-rich cream
Helps heal dryness
Texture:
Ultra-rich cream
Helps heal dryness
Texture:
Ultra-rich cream
Coverage

THE THE SOFT FLUID LONG WEAR FOUNDATION SPF 20
Ideal for:
Drier Skin
Helps heal dryness
Texture:
Ultra-rich cream
From £105 / 28 Shades
Coverage
Medium, buildable
Finish
Natural radiance
Form
Weightless fluid
Key Benefits
Instantly hydrates & energizes, sweat and humidity resistant
Refines & smoothes imperfections, overtime, skin texture is improved

THE SOFT MOISTURE POWDER FOUNDATION SPF 30
Ideal for:
Drier Skin
Helps heal dryness
Texture:
Ultra-rich cream
From £105 / 12 Shades
Coverage
Medium, buildable
Finish
Soft velvet
Form
Weightless, silky powder
Key Benefits
Instantly blurs imperfections, refines pores & softens the look of wrinkles
Color-true, long wearing & sweat and humidity-proof

THE LUMINOUS LIFTING CUSHION FOUNDATION SPF 20
Ideal for:
Drier Skin
Helps heal dryness
Texture:
Ultra-rich cream
From £105 / 12 Shades
Coverage
Medium, buildable
Finish
Fresh, luminous
Form
Light, breathable liquid in cushion
Key Benefits
Hydrates & minimizes the appearance of pores & imperfections
Skin looks plump & feels calmed & soothed
From £85 / 7 Shades
Coverage
Sheer
Finish
Healthy glow
Form
Lightweight, refreshing cream
Key Benefits
Fine dry lines are plumped with hydration for a smooth look
Delivers instant radiance & a more even, healthy-looking tone
No Matches Found